When designing and creating a website, you need to have done some research into layout and styling you are thinking about using. This will give you the chance to understand what you are looking to create but also give you inspiration for the creative flare for your own. A selection of things you need to consider are:
Typography and imagery are also key when designing your website. After selecting the layout you want, think about the typography you have connected to it. This can dramatically change the appearance of the site and improve the display of it. Traditional websites have Sans as their primary typography but you can change this by simple searching and selecting a writing style you prefer.
Imagery layout is one of the main features people see first. When selecting images, the way they are laid out determines the amount of time each visitor will look at them A simple gallery or slideshow can change the effect the images have on the viewer. This will allow the viewer to see all the images on display and go thought the images one by one, spending as much time needed on each image.